Case Study
Action Elevator
How Action Elevator Turned Its Long Tail Into Predictable Working Capital
A PE-backed elevator services business couldn't economically chase its smallest accounts by hand — so they slipped into 90+ days. Stuut took over the long tail, collected $4.3M in four months, and freed an estimated $500K–$1M per month in working capital.
Proven Results That Matter
$4.3M
Collected in 4 months
~$1M
Working capital freed per month
75%
Of email outreach handled by Stuut
70% of Revenue Got the Attention. The Rest Piled Up.
Action Elevator, a PE-backed elevator services business, had a familiar problem hiding in plain sight: the long tail. While the largest customers made up about 70% of revenue and got most of the attention after a big acquisition pulled the team in many directions, smaller monthly accounts began to pile up in the 60+ and 90+ day buckets.
The long tail was simply hard to manage manually, and chasing $300-a-month customers by hand was never going to be economical, even as those overdue balances grew and cash got stuck.
$4.3M Collected, and a Long Tail That Finally Gets Worked
Over roughly four months after going live, Stuut took over outreach on that long tail and helped collect $4.3M across Stuut-touched invoices, while surfacing issues traditional processes missed, like invoices trapped in spam filters.
As the interim CFO put it,
"Stuut is the right solution for the work that was being overlooked, especially concerning all the smaller customers. It’s helped us collect faster, improved our working capital, and freed the team from manually chasing low-value AR."
That structural shift mattered most: overdue AR that had been such a challenge to handle manually became consistently worked, turning the long tail of invoices into predictable working capital.
Action Elevator at a glance
Industry
Elevator services
Ownership
PE-backed
Revenue concentration
Top customers ≈ 70%
Tail accounts
Hundreds under $300/month
Time to live
3 weeks
Reporting period
4 months
The challenge
- A large acquisition pulled the team toward the biggest accounts
- Smaller monthly accounts piled up in the 60+ and 90+ day buckets
- Chasing $300-a-month customers by hand was never economical
What Stuut does
- Stuut took over outreach on the entire long tail
- Email and voice outreach running consistently, without the team
- Failsafes surfaced issues manual processes missed
The results
- $4.3M collected on Stuut-touched invoices in four months
- $500K–1M per month in working capital freed
- Overdue AR that was unmanageable by hand is now consistently worked
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